CALS Communications Department Receives MarCom Awards

MarCom Awards announced the winners of the 2023 international creative competition for marketing and communications professionals. There were over 6,500 entries from throughout the United States, Canada, and 47 other countries. The Central Arkansas Library System received four MarCom Awards; one Platinum and three Golds.

CALS received a Platinum Award for the 2022 Media Day Invitation – “The Library, Rewritten.” in the category of Media Kit. This item previously won a PR Xchange Award from the ALA. View entry here (opens in new window). CALS also received Gold Awards for both the 2022 Annual Report, “Back to the Library” and the 2021 Annual Report, “The Story.” View 2022 here (opens in new window) and 2021 here (opens in new window). Additionally, a Gold Award was received in the category of Special Event for the “Rock, Paper, Run” 5k in collaboration with the North Little Rock Public Library System. View entry here (opens in new window).

“We’re thrilled to see the CALS communications team’s efforts celebrated alongside top talents nationwide and internationally,” said Tameka Lee, Communications Director for CALS. “We aspire to craft distinctive, high-quality visuals and messages that not only narrate CALS’s story but also the story of the communities we serve. The staff strives to meet the needs of the diverse population who walk through the library’s doors daily. Innovative communications strategies are essential in reaching new and existing library users in this ever-evolving landscape.”

MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from over 300 categories in Print, Web, Video, and Strategic Communications. A list of Platinum and Gold Winners can be found on the MarCom Awards website at marcomawards.com (opens in new window). MarCom is one of the oldest, largest, and most respected creative competitions in the world. Winning a MarCOM Award is highly sought-after, peer recognition from the creative industry. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.