Author: Kelli Marks

Tenacity is the name of the game for Hezekiah Pierce

A call to book a lawn appointment with Hezekiah Pierce is more than yard service. For Pierce, being amidst fresh air is conducive to doing God’s work. Tending to nature, God’s gift to humans, is a work that Pierce finds ultra-satisfying and noble.

Being free in nature has not always been the story behind this man,

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Entrepreneurship, the unlikely path that Vivian Brittenum found herself on.

Vivian Brittenum is a small business owner by accident. Although her path to entrepreneurship was never planned, it is certain, solid, and real. Brittenum never imagined she would one day call herself an entrepreneur, yet while engaging in visioning exercises through the Rock It! Lab, a notion became her reality.


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The River Shop is home for Nicole Janae

The River Shop serves for some as a soft entry into retail and direct to consumer markets. Housed inside of the former Cox Building in The River Market district, The Rock It! Lab, cohort participants benefit by understanding the true retailer experience.  Using nationally recognized curriculum and ultra-valuable, first-hand experiences from Rock It!

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Adrianna J. Jones Speaks, LLC

For Adrianna Jones, the spark happened in a most unexpected way. Approaching 30 and experiencing feelings of incompleteness and wonder, she knew there was more – an addition to the already good work she’d done as a master’s level, professional social worker. She’d dealt with people and behaviors, yet she hadn’t quite put in the time to dial into her own thoughts about why she felt slightly unfulfilled.

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Pickle enthusiasts rejoice for Serreta Boson’s pickles

Serreta Boson is not a fan of pickles. However, she is a fan of recognizing opportunity when it knocks and for creating generational wealth for her family- generations past and present.

She was born of a man, an Army veteran, nicknamed “Sarge” who worked hard and provided, the model that shaped Boson’s work ethic and resolve.

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Zig-Zagging: the path to success is never a straight line 

On Thursday, June 2, the inaugural class of the Rock It Lab Incubator (RIL) Program members graduated. The Incubator program is an intensive 6-month commitment where participating entrepreneurs are given the tools to learn how to navigate the world of business ownership.

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Things are rockin’ at the Rock It Lab!

Last year was a big year for the Cox Building. In January, the bookstore moved out and a brand-new business incubator program moved in – The Rock It! Lab. The RIL is a partnership between CALS and Advancing Black Entrepreneurship (ABE) focused on helping business owners (or aspiring business owners) in under-resourced communities. The program is multi-pronged,

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Do I have to be in the incubator program to use the co-working space?
No. Individuals can take advantage of the co-working space and all the amenities it provides without being in the incubator program. Simply fill out the co-working application and complete an in-person screening interview.

Can I join the incubator program at any time?
The incubator program runs twice a year and is a six-month commitment. The program runs during the fall and spring. Participants are chosen the month prior to start of the program and must complete the full six months.

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Coworking space

The Rock It! Lab is located at 120 River Market Avenue, Little Rock, in the historic Cox Building. The three floors are divided into spaces that can be used by all members of the different RIL programs. Individuals who are not members of the incubator program but need “office space” to operate their developing businesses can utilize The Village coworking space by becoming coworking members.

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The Rock It! Lab kicks off with the first class

On October 17, the Rock It! Lab officially inaugurated the first class of entrepreneurs. The class includes individuals with businesses that run the gamut from simply an idea to those who already have a full-fledged business and want to take their ideas to the next level.

If you’re not familiar with the Rock It!

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