Ann Rawls Need More Cake Company

A lifelong artist with a background in painting and custom clothing design, Ann turned to cake decorating as a new medium that let her express her creativity while building financial stability for her family. Through Need More Cake Company, she transforms blank cakes into edible art, combining bold designs with unforgettable flavors to bring joy to every celebration.

Her Vision:

Open a full-service bake shop + cake supply store; host cake decorating classes and cupcake parties for kids; launch a designer chef coat line to add style to the culinary world.

Her Biggest Challenge:

Ann is tackling barriers like access to capital, team support, and marketing strategy, all while continuing to elevate her craft and serve her growing customer base.

Why Rock It! Lab?

Ann joined to level up her business skills, sharpen her strategy, and get the tools she needs to scale—and she’s already shining. Her winning pitch blew the judges away, proving that she has both the vision and the voice to take her business to the next level.

Her Vision for Success:

Steady orders from clients who love her edible art; growing brand recognition and social media presence; collaborations with local businesses; and premium pricing for high-demand, custom cakes.

Ann’s not just baking cakes—she’s building a brand, a legacy, and a business with heart. Let’s give a huge shoutout to our Pitch Competition Winner and help spread the word about this rising cake artist.