Class photo for Rock It Lab Incubator Class

The mission of the The Rock It! Lab is to inspire, educate and connect entrepreneurs, primarily in the Black, Latinx, women and veteran communities and to create pathways for them to achieve economic mobility. We provide the tools, guidance, and training necessary to start, grow, and scale their businesses.

We operate based on the 3Ps philosophy of Advancing Black Entrepreneurship, our partnering organization:

Purpose, People, Progress

Purpose: democratizing entrepreneurship in Arkansas

People: inspire and educate Black, Latinx and Women entrepreneurs to start, grow, and scale their businesses

Progress through Village Mindset: invest our expertise, resources and leverage our strategic partners to create meaningful, transformative and measurable change