The mission of the The Rock It! Lab is to inspire, educate and connect entrepreneurs, primarily in the Black, Latinx, women and veteran communities and to create pathways for them to achieve economic mobility. We provide the tools, guidance, and training necessary to start, grow, and scale their businesses.

We operate based on the 3Ps philosophy of Advancing Black Entrepreneurship, our partnering organization:

Purpose, People, Progress

• Purpose: democratizing entrepreneurship in Arkansas

• People: inspire and educate Black, Latinx and Women entrepreneurs to start, grow, and scale their businesses

• Progress through Village Mindset: invest our expertise, resources and leverage our strategic partners to create meaningful, transformative and measurable change