Our Mission

The mission of the The Rock It! Lab is to inspire, educate and connect underestimated entrepreneurs to create pathways for them to achieve economic mobility. We provide the tools, guidance, and training necessary to start, grow, and scale their businesses.

We operate based on a philosophy of 3Ps: Purpose, People, Progress.

• Purpose: democratizing entrepreneurship in Arkansas
• People: inspire and educate underestimated entrepreneurs to start, grow, and scale their businesses
• Progress through Village Mindset: invest our expertise, resources and leverage our strategic partners to create meaningful, transformative and measurable change

Featured Entrepreneurs

These entrepreneurs are graduates of our Fall 2024 Incubator Class and were celebrated during Women’s History Month 2025.

Our Partners