Customer Communication with Mailchimp

Did you know about 80% of your marketing communications should engage with your clients—and only 20% should be promotional? Email marketing can get you more opens, clicks, and sales; but it can also help build a connection between you and your customers. In this session, we’ll show you how to use the mass email marketing service Mailchimp to boost your customer loyalty, get to know your clients better, and send the right messages at the right times.

In this class, you’ll learn how to use the great features of Mailchimp to:

• Manage your list of contacts
• Apply your branding and visual style to your email
• Create messages that look polished and professional
• Evaluate the effectiveness of your email campaigns
• And more!

Attendee Info

Due to time constraints, you will need to set up a free Mailchimp account before class. If you don’t have one yet, you can register here.

This class is a part of Digitize your Business Week, in partnership with the Arkansas Small Business and Technology Development Center. Every day at noon (January 9-13), join us to learn how digital tools can help you market, manage, and grow your small business.

This is a hybrid technology class-it will be offered in-person in Technology Classroom A at the Main Library and online via a Zoom webinar.  Registration is required!

To attend in person at the Main Library, please use the “register” button found to right or at the bottom of this page.

To register to attend the class virtually, please use the button below to register via Zoom. It might be helpful to install Zoom on your computer or mobile device beforehand (which you can do by clicking here).

Attend the virtual session >

If you have questions, email digital@cals.org or call 501-918-3068.